SOUTH AFRICAN BREWERIES

Castle Lite

PROJECT OVERVIEW

Client: South African Breweries – Castle Lite
Agency: Promise
Date: April 2019 – July 2019

PROJECT DESCRIPTION

I was commissioned as a freelance Art Director/Multimedia Designer and UX/UI Designer to work on the #CastleLiteUnlocks campaign for South African Breweries. My tasks included conceptualisation and creation of user-engaging content optimised for all social media platforms (FB, Instagram, Twitter, YouTube etc);  design and roll-out of programmatic display banners, digital out-of-home billboards and more. I was also the lead User Experience / User Interface designer for the new Castle Lite website.

PROJECT PREVIEW

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